Sampling aims to support the launch of products that have just entered the market and are actively conducting marketing communications. By sampling consumers not only know (aware) of the new product but also can feel (experiencing) the new product. Currently, people who get product samples are even expected to share them through their social media.
While selling is a two-way interpersonal promotional mix tool between salespeople and individual customers, this face-to-face can be by telephone, video conferencing or by other means of communication. An example of its effectiveness is that they can ask customers to find out more about their problems and they can build long-term personal relationships with key decision makers.